Privacy Policy

Last updated: October 11, 2026

This Privacy Policy explains how Bloom Nails ("Bloom Nails," "we," "us," or "our") collects, uses, and shares your personal information when you visit bloomnailsco.com (the "Site"), make a purchase, visit our boutiques, or otherwise contact us (together, the "Services"). By using the Services, you agree to the practices described here. If you don't agree, please don't use the Services.

Changes to This Policy

We may update this policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. When we do, we'll post the updated version on this page and change the "Last updated" date above.

Information We Collect

Information you give us

• Contact details, such as your name, email address, phone number, and shipping and billing addresses
• Order information, such as the products you buy, sizes, payment confirmation, and order history
• Account information, such as your login details and saved preferences
• Customer support information, such as anything you include when you email us, request an exchange, or ask about custom nails
• Reviews and content, such as product reviews, photos, and ratings you choose to submit
• Rewards information, such as points earned and redeemed through our rewards program

Information collected automatically
When you use the Site, we and our service providers automatically collect information about your device and how you interact with the Site ("Usage Data"). This may include your IP address, browser and device type, pages viewed, links clicked, and general location based on your IP address. We collect this using cookies, pixels, and similar technologies.

Information from third parties
We may receive information about you from companies that help us run our business, including:

• Shopify, which hosts our store and processes orders
• Payment processors, which handle your payment details so we never store your full card number
• Shipping carriers, which provide delivery and tracking updates
• Apps and tools we use for reviews, rewards, email marketing, sizing help, and our Instagram feed
• Advertising and analytics partners, when you interact with our ads, emails, or Site

How We Use Your Information

• To provide our products and services: to process payments, fulfill and ship orders, handle exchanges, manage your account and rewards, and send you order and shipping updates
• To communicate with you: to answer questions, provide customer support, and request reviews of your purchase
• For marketing: to send you promotional emails or texts if you've signed up, and to show you relevant ads on our Site and other websites. You can unsubscribe at any time.
• To improve our business: to understand how customers use our Site and to improve our products, designs, and shopping experience
• For security and fraud prevention: to detect, investigate, and prevent fraud or other harmful activity
• To comply with the law: to meet legal obligations, enforce our terms, and protect our rights and the rights of our customers

Cookies

We use cookies to make the Site work, remember your cart and preferences, understand how the Site is used, and support our marketing. For details on the cookies Shopify uses, see https://www.shopify.com/legal/cookies. Most browsers let you block or delete cookies. If you do, some parts of the Site, like your cart, may not work properly.

We recognize the Global Privacy Control (GPC) signal. If your browser sends a GPC signal, we'll treat it as a request to opt out of the sharing of your information for targeted advertising for that browser or device, and for your account if we can connect the device to it.

How We Share Your Information

We don't sell your information for money. We may share it:

• With service providers who help us run our business, such as Shopify, payment processors, shipping carriers, email and marketing tools, review and rewards apps, analytics providers, and customer support tools
• With advertising and marketing partners, to show you relevant ads
• When you ask us to, or give us permission to, such as when you share a review publicly
• With any company that may acquire or merge with our business
• When required by law, such as in response to a subpoena or court order, or to protect our rights, our customers, or others

In the past 12 months, we have shared the following categories of personal information for the business purposes described above:

• Identifiers and contact details (such as name, email, address, phone) — with service providers, payment processors, shipping carriers, and marketing partners
• Commercial information (such as orders and purchase history) — with service providers and marketing partners
• Internet or network activity (Usage Data) — with service providers, analytics providers, and marketing partners
• Approximate location (based on IP address) — with service providers and analytics providers

Under some state privacy laws, sharing information with advertising partners for targeted ads may count as "selling" or "sharing." In the past 12 months, we have shared identifiers, commercial information, and Usage Data with marketing partners for advertising purposes. You can opt out at any time (see "Your Rights" below).

We don't use or disclose sensitive personal information to infer characteristics about you.

Product Reviews

If you submit a product review, your name (as you enter it), your review, and any photos you add may be shown publicly on our Site and our partners' platforms. Please don't include personal details you don't want shared.

Third-Party Websites and Links

Our Site may link to other websites and platforms, such as Instagram and TikTok. We aren't responsible for their privacy practices, so please review their policies before sharing information with them.

Children's Data

Our Services are not intended for children, and we do not knowingly collect personal information from children under 16. If you're a parent or guardian and believe your child has given us their information, please contact us and we'll delete it.

Security and Retention

We use reasonable measures to protect your information, but no method of transmission or storage is completely secure. We keep your information for as long as we need it to provide the Services, maintain your account, meet legal and tax obligations, resolve disputes, and enforce our agreements.

Your Rights

Depending on where you live, you may have the right to:

• Access the personal information we hold about you
• Delete your personal information
• Correct inaccurate information
• Receive a copy of your information (portability)
• Opt out of the sale or sharing of your information for targeted advertising
• Restrict or object to certain processing
• Withdraw consent where we rely on it
• Appeal if we decline your request

To exercise any of these rights, email us at hello@bloomnailsco.com. We may need to verify your identity before responding. You can also use an authorized agent; we'll ask for proof that they're acting for you. We will never treat you differently for exercising your rights.

You can unsubscribe from marketing emails at any time with the link at the bottom of each email. We may still send you messages about your orders and account.

International Users

We're based in the United States, and your information may be stored and processed here or in other countries where our service providers operate. When we transfer information from Europe or the UK, we rely on recognized safeguards such as Standard Contractual Clauses.

Complaints

If you have a concern about how we handle your information, please contact us first so we can make it right. Depending on where you live, you may also have the right to file a complaint with your local data protection authority.

Contact Us

Questions about this policy or your information? Email us at hello@bloomnailsco.com.